Narrative and UX

This Wednesday, we had Yasuhisa Ito and Mayumi Kaneko from U-eye’s Design — a well-known UX research firm based in Yokohama. A lot of discussion was made based on the paper which Yasuhisa wrote for Society for Serviceology, especially how we could apply narrative analysis into UX design. It was a fun time considering carefully about the relationship between narrative and our experiences. Thanks for coming to us, Yasuhisa and Mayumi!

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